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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Display: The display-ad content and campaigns from which traffic originated The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the...

  2. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Previous visit status (Remarketing Lists for Search Ads) Identify unwanted keyword duplication in overlapping campaigns. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance. Recently Google rolled out the ability to use lists of negative keywords that can be shared across...