Then check out my previous two installments of Little Biz: "SMB Link Building Without a Dime" and "Marketing your SMB with Time & Elbow Grease. I'd even use this when looking at demographic targeting in my AdWords campaigns.
If you use the techniques I've described in previous column installments, especially regarding small, tight ad groups, then you should be dissatisfied with CTRs that are lower than 2 percent. I'm happy to know that my advice is helping so many of...
So accounts can "earn" better and better QS over time as the advertiser optimizes the campaigns by optimizing ad text, splitting ad groups into smaller ones, etc.by adhering to the best practices I've detailed in previous installments of this column.
If you've been following the preceding 14 installments of this column, you've already learned the best practices for building PPC campaigns -- which, not coincidentally, ensure good-to-great quality scores:
If you've been following previous installments of this column, you've probably spotted the obvious flaw in this ad group: the keywords are not as closely-related to each other as they should be. This week, you'll learn how to compare the...
If you've followed the advice in previous installments regarding building tightly-themed ad groups, you won't need to be concerned at this point with individual keyword bids, since the few keywords in each ad group will likely exhibit similar...
of you will read this article, and future installments, and conclude that the methods I describe are way too time-consuming. There's a similar misunderstanding about automated bid management software: advertisers want to believe they can quickly...
For a complete explanation, read the first few installments of my Content Advertising column.click to enlarge Next week, I'll describe best practices for structuring your campaigns and ad groups within a new account.
The past 30 installments have hopefully demystified Content Advertising for you, and equipped you to launch and optimize campaigns that rival Paid Search campaigns in effectiveness. I've already devoted two columns to best practices in non-text ad...
Follow the steps I've outlined in this series, and watch for some cool new techniques in upcoming installments, and you'll be getting these kinds of results regularly. Sharp-eyed readers will notice those conversion rates are surprisingly high...
In the last two installments of this column, I described using tools and techniques for coming up with the best keyword sets for keyword-targeted content ad groups. This week I'll turn to a new method for finding sites for Google AdWords placement...
In future installments of this column I'll share my experiences about how to improve the effectiveness of your landing pages through scientific testing, and turn them from a liability to a real engine of growth for your company.
Reflect back to my two earlier installments that described best practices for text ads for the content network; the same rules apply to non-text ads. Campaigns are organized into ad groups. First, non-text and text campaigns have an identical...
Watch future installments of this column for advice on tapping into site sub-pages that may be more relevant for your ads -- and are therefore more apt to deliver high-quality clicks. All Google AdWords content campaigns have dead wood.
This week I'll provide an example of a content campaign (ads and keyword lists) that demonstrates the "best practices" described in previous installments of this column. In content campaigns, you're not bidding on individual keywords; the keywords...
