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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  4. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. In it, they presented an interesting case study showing how they integrated paid campaigns and...