SEO News

Ad Campaigns Content Keyword Lists

RSS
  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen recently, we...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. Display: The display-ad content and campaigns from which traffic originated The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the...

  3. 5 Remarketing Tips to Maximize Your Holiday SEM

    Get on the 'Remarketing Lists for Search Audiences' Train This allows you to hit a way bigger keyword set than you use in your normal campaigns – you can bid to number one spots on head terms that generally don’t have ROAS for you, like “chair” or...

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance. Recently Google rolled out the ability to use lists of negative keywords that can be shared across...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    However, you can also exclude Remarketing lists from your distribution as well. Many people utilize their Remarketing lists for targeting the GDN. Behavioral exclusions such as placements and remarketing lists are much more effective than...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    At least four times, Barksdale spied on minors' Google accounts without their consent, including tapping into Google Voice call logs and accessing chat transcripts and contact lists. How To Calculate The Cost Per Fan On Facebook Ad Campaigns - All...