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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Exclude In-App Ads From Campaigns The data that I’ve provided here support the fact that tablets are not the same as PCs as Google is now proposing with enhanced campaigns. Upon launching the campaigns, we were relatively pleased with the initial...