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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. Within the campaign settings of Shopping campaigns there...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by writing an ad that cuts...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Shopping Campaigns Shopping campaigns are great at allowing us to organize our inventory and push key lines. Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.