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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. We get a lot of retailers who contact us who can't necessarily afford the service, or...

  3. A Strategy Map for Google Display Network Success

    Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. For example, don’t just run keyword (contextual) targeted campaigns. The prioritization suggestion graphic is how the GDN has performed across many client...