The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. In the U.S.they grabbed 9 percent of clicks against 5 percent of ad spend. He adds that social ad platforms including Facebook...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. They present this data via the Facebook Ad Creation Tool.
Since local relevance is a high priority for mobile users in both geographies, advertisers that include local cues like location information and phone numbers in mobile ad campaigns can positively influence purchase decisions on both sides of the...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. It has its roots in the television “upfronts,” where the television networks showcase their...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. We get a lot of retailers who contact us who can't necessarily afford the service, or...
Do change up your image to highlight special events, seasonal trends, or other types of campaigns. Is Your Facebook Ad Image Worthy of People’s Attention? Learn More: Facebook Ad Images Big Brand Facebook Ad Image #FAILs
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Check ad schedule and pull content promotion or campaigns for X amount of time. I have a lot of respect for Shankman, but based on the fresh stream of blissfully unaware brand and personal Facebook posts and tweets, many organizations hadn't seen...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. This new capability goes significantly beyond the useful information about how your ad is performing and who...
Flexible bid strategies: This new feature was cooked up as a response to the enhanced campaigns backlash. Google AdWords Enhanced Campaigns: The Good, Bad t stop at the form fill. You can learn more about enhanced campaigns in these posts:
Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly. For example, don’t just run keyword (contextual) targeted campaigns. The prioritization suggestion graphic is how the GDN has performed across many client...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3...
Shopping especially in the Shopping with AdWords campaigns found to be 2.4 to 5.9 times higher than those on YBN during the period, depending on the vertical. Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN...
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). Even offline transactional data can now be onboarded into online retargeting campaigns, a...
You can still set up campaigns and ad groups without a lot of knowledge or skill. I met a guy in 2007 who bragged of having gotten tens of thousands of dollars in free clicks by doing something weird with his campaigns around midnight on Tuesdays...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Unless selected otherwise while setting up the ad, video playback for TrueView In-Search ads previously defaulted to the video Watch Page.
