When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market.
Once the date has been selected you will be shown the campaigns and ad groups that experienced the largest change during that time period. Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in...
Enhanced campaigns are probably the most egregious case of "rewarding for A while hoping for B". When Google announced enhanced campaigns, they touted the ease of management. Tired of maintaining separate campaigns for each device?
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
This can be set for campaigns (governing all ad groups), specific ad groups, or specific keywords. This can be set for campaigns (governing all ad groups), specific ad groups or specific keywords. It is flexible as in you can reuse the same...
Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are working.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. If you haven’t upgraded to enhance campaigns, the option will not be active until those campaigns have been upgraded.
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Allows your ad to show for searches that include the exact phrase and possibly includes...
A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...
Understand where your audience segments are in the funnel as you plan social ad campaigns. How closely should marketers monitor their social ad campaigns? Without selling your services, or at least building an audience you can market to, you're...
Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...
Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search remarketing that can cut significant wasted spend and take advantage of brand familiarity.
Bing Ads is introducing a new Traffic Quality Center to help their advertisers know exactly how their ad campaigns are being protected from fraudulent clicks, how pricing adjustments happen, and how advertiser credits are handled.
Announced on Inside AdWords, you now will be able to utilize flexible bidding strategies in enhanced campaigns. This type of bid rule is often utilized in lead generation campaigns. These bid algorithms offer significant improvement and a wide...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Google's enhanced campaigns lets advertisers adjust phone bids as a percentage of their desktop/tablet bids in a single campaign; Bing Ads allows for separate targeting by device type at the campaign and ad group level.
Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing campaigns over the years to come.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. The loudest complaints about enhanced campaigns is that it is...
But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. This revelation affects everything from targeting strategy to mobile ad creative.
