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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Allows your ad to show for searches that include the exact phrase and possibly includes...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...

  4. How Will Enhanced Campaigns Effect AdWords' Conversion Optimizer?

    Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. The loudest complaints about enhanced campaigns is that it is...