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  1. Bing Adds Auction Insights to Web Interface

    The feature is now available on the Campaigns page for marketers in the U.S.with global markets soon to follow. By selecting the details tab, it's also possible to look up how competitors' campaigns are doing.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  3. 5 AdWords Optimization Checkpoints You May Be Missing

    It’s time to review the negative keywords across ad group and campaigns and determine if these can be transitioned to a sharable list. In the campaigns tab or dimensions tab, segment data by day to see if the account or campaigns are reaching daily...

  4. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Top-of-page percent – the proportion of time your ad...

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. What keywords or campaigns need to be paused to stop spending on...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. The "Get Direction" button populates for linked campaigns in search as a location extension, information which...

  7. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Tune Up Your Campaigns Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. Adjust your ad copy, keywords, and bids to match your expected...

  8. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. Of course marketers also want to measure these cross-channel and cross-device campaigns, but how? The user ID and username are used solely by the marketer to measure internal...

  9. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. Within the campaign settings of Shopping campaigns there...