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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Before You Give Up On Your Facebook Ads Campaign. Choosing your ad targeting is one thing, but that needs a solid foundation from which to build your campaign. There are three reasons a person with no interest in your company is going to click your...

  2. Audience Targeting Strategies for LinkedIn Ads

    Unlike Facebook, where you determine the targeting at the ad level, within LinkedIn, your audience targeting is established at the campaign level. In my next article, we’ll review ad text strategies for LinkedIn that help you generate a great...