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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. After running the campaign for two weeks, he pulls the following information from directly from...

  2. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    No advertising platform exists within Pinterest – but you should still promote your products here with seed pins and an engaging profile if the site's demographic is a good fit. It might be a forum or a community, but it's a place where you can get...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    When measuring by breadth of features – including Spanish language capabilities (allowing Spanish keywords, Spanish Ads, mixing and matching) along with targeting capabilities (foreign countries, language, demographic, dayparting, and region...