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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. The campaign had been live for about two weeks, and it wasn't going well at all. I've been thinking about our marketing campaign, and here it is!

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    The account must contain active ads closely related to the sitelinks in the campaign. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc. For example, serve a specific ad based on site content, or...

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    I have a running list of the platforms and ad creative needed to run a successful campaign across multiple platforms. When running a campaign, try to think about all the areas where you want to promote your campaign and then what you need in each...