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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on Amazon that drive...

  2. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. With consumer rating annotations, when people click on an ad's rating, they can drill down...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    I've been thinking about our marketing campaign, and here it is! The campaign had been live for about two weeks, and it wasn't going well at all. We can post videos, do a print and social campaign, and create a positive image for our brand.