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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  2. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  3. Key Factors to Effective Competitive Analysis as a Small Business

    Keywords are a colossal part of any Internet marketing campaign, and as a small business it isn't easy to decide what keywords you would benefit from the most. These are all hugely beneficial ways that a small business can build itself up against...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    A random occurrence like this can happen on any given day within the life of a PPC campaign, but you need to be looking for the overall trends that indicate an overarching problem. Continuous analysis is required to stay on top of any PPC campaign.