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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Keywords are a colossal part of any Internet marketing campaign, and as a small business it isn't easy to decide what keywords you would benefit from the most. These are all hugely beneficial ways that a small business can build itself up against...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    A random occurrence like this can happen on any given day within the life of a PPC campaign, but you need to be looking for the overall trends that indicate an overarching problem. Continuous analysis is required to stay on top of any PPC campaign.

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use...