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  1. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Campaign Performance Review Starting at the campaign level, and working down to the...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Andrew Goodman (@andrew_goodman), Founder but, say, a domestic US campaign – AdWords has been keeping track of granular "by region" KPI data all along. You can look back for months or even years to see – in this case – the campaign performance...

  4. Tell Me Three Times: A 3-Pronged PPC Balance System

    Several months later, I was performing some AdWords cleanup and revisited the beekeeping campaign. Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product.