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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. WordStream said this is an absolute must-fix in order...

  2. Setting up PPC Campaigns

    For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...

  3. Killer PPC Ads: The Fundamentals

    The strategy behind creating a killer PPC ad is complex. The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. PPC ads can be served in the top and side ad positions, with...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  5. Killer PPC Ads: The Final Word

    Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.

  6. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent...

  7. More Killer Keyword Techniques: Personas and Buckets

    This is often the best starting point for creating a new PPC campaign, since the exercise reveals not only the best keywords to start with, but also the optimal structure of campaigns and ad groups. We'll use those concepts in a second, but first...

  8. Killer Site Targeting: PPC Content Scrape & Bake Tools

    I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. In the last two installments of this column, I described using tools and...