Sit down with your client or boss and talk about the goals of your PPC campaign. Ad copy testing is one of the basic tenets of PPC advertising. Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all.
Once or twice called a “Wikipedia killer” Knol competed with Wikipedia, but offered a distinct difference in that Knol articles featured personal expertise by emphasizing authorship more similar to Squidoo and HubPages.
For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals. Once running the campaigns with your landing page and collecting performance data, see Killer Landing Pages: 3 Examples of Landing Pages that Convert for help with...
The strategy behind creating a killer PPC ad is complex. The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. PPC ads can be served in the top and side ad positions, with...
Killer Adwords Strategies for Startups - PPC Blog Google Related PPC Ads in AdWords by Danny Goodwin More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries.
Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...
Last week's column, "Killer PPC Ads: The Fundamentals," sparked quite a lot of reader feedback. In retrospect, the language I used could be interpreted to mean that the main focus of the entire PPC campaign is to drive clicks and visitors to the site.
Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I'm Google, And I've Just Found.The Internet Posted by Nathania Johnson Sep 8, 2008 A new patent...
This is often the best starting point for creating a new PPC campaign, since the exercise reveals not only the best keywords to start with, but also the optimal structure of campaigns and ad groups. We'll use those concepts in a second, but first...
I used the tool to find bodybuilding sites – to create a placement-targeted campaign to augment the keyword-targeted campaign I illustrated in my column a few weeks ago. In the last two installments of this column, I described using tools and...
ExampleB2B's CMO has shrewdly deduced that she should create a pay-per-click (PPC) content campaign to target ads to two kinds of publisher sites. Here are sample ads to match each ad group -- built on the principles of best ad copywriting practices.
You Can Build It, But They May Not Come Social media columnist and optimization expert Sage Lewis discusses the painful prospect of having killer content that no one will read. Ask CEO Explains "The Algorithm"Ask.com’s CEO Jim Lanzone issued a...
NewsCorp-NBC Deal Matters, But Not As Google-YouTube KillerThis consortium isn’t meant to be a Google-YouTube killer or a portal that does everything, but should create some critical mass. Medio Launches PPC Mobile Search Ad NetworkMobile search...
Are Google Apps a productivity killer? Adify To Provide Ads for Washington Post, NewsweekAdify's "Build Your Own Network" ad platform will be used by the Washington Post and Newsweek for their online publications.
Debunking Urban Myths - Did you hear about the killer dolphins that got loose from a naval facility in the wake of Hurricane Katrina? Tune Your Google Ad Campaign from Kevin Lee at ClickZ provides a ton of tips on things to consider if you've been...
XML Paid Inclusion: Marketing Winner, Search Spam Killer ClickZ, Feb.http://www.clickz.com/search/strat/article.php/3312251 Portfolio PPC Campaign Management ClickZ, June 18, 2004 http://www.clickz.com/experts/search/strat/article.php/3369821
Is Google the eBay killer? Using ClickTracks to Control PPC Ad Spending, Increase Sales About.com Web Search Guide, Oct.http://websearch.about.com/cs/articles/a/clicktrack4.htm Ad Agencies ads are easy to create; self-service means you can get...
Elsewhere, the Google cache gets praised as a killer feature, and he asks when someone else will duplicate this. A link bombing campaign makes Kerry in the top results for "waffles" at Yahoo (and now at Google, since this was written).
If it had been willing to sell, Google would have been a killer purchase to have, as I explained in Surprised Google & Microsoft Talked Takeover? Bush campaign web site back in 2001. We've long done sessions at Search Engine Strategies involving...
Is Google the eBay killer? Another contextual ad deal -- this time involving start-up WebRelevance placing ads at MSNBC.com Averages Can Kill Your SEM Campaign ClickZ, July 25, 2003 http://www.clickz.com/search/strat/article.php/2240031
