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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  2. The State of Paid Search in the U.K.

    Bulk campaign management Carlson said Microsoft has been relatively successful by all three measures so far, and noted that advertisers' use of adCenter allows them to make better campaign management decisions using other paid search tools as well.