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Ad Campaign Ppc Google Adwords 101

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  1. Setting up PPC Campaigns 101, Part 2

    Upload your campaign back into Google AdWords so you can create more ads for each group you just created. Google recently provided a free offline tool, AdWords Editor, that allows you to download your campaign, make all the changes you want, then...

  2. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. As SES Chicago 2008, I interviewed Andrew about the updates he made to his book...