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  1. PPC Bid Management 101

    As with most of Google's tools, it's free if you are using AdWords. PPC BidMax: Formerly Dynamic Bid Maximizer, PPC BidMax is a bid management tool designed to help you manage campaigns with the big 3 search engines – Google, Yahoo and Bing.

  2. SearchDay | Do Teens Tweet?

    Effective PPC Ad Copy 101, Part 1 SEW EXPERTS: SEM 101 One of the most important factors of a successful PPC campaign is writing successful ad copy. You can spend a good deal of time on other aspects of your campaign but skimp on the ad copy and...

  3. Setting up PPC Campaigns 101, Part 2

    Upload your campaign back into Google AdWords so you can create more ads for each group you just created. Google recently provided a free offline tool, AdWords Editor, that allows you to download your campaign, make all the changes you want, then...

  4. It's “Horses for Courses” at SES London 2009

    Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. As SES Chicago 2008, I interviewed Andrew about the updates he made to his book...