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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget...

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Finding out what strategies your competitors are using in their PPC, and what strategies they have used in the past (also what worked or didn't work) will only help you more. Competitive analysis can be good for both your organic and paid PPC...

  3. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  4. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    These same nuances may exist within display advertising strategies, but currently market friction is created by having two systems (and probably teams) to compare data from a ad network/exchange against a direct site buy.