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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. The client decided to devise a plan to begin expanding their promote products via AdWords. You can link your YouTube account directly to your...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  3. 26 Free Must-Have Tools for PPC Success

    While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Bid management is key, and you can help streamline this with rules and settings in...