SEO News

Ad Campaign Placement Targeting

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Review your placement reports. You can find these mobile apps within the Placement Performance Report. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  2. A Strategy Map for Google Display Network Success

    Placement Targeting Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. If you have a wide array of targeting methods within your account, then...

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    Beyond the obvious time zone difference that would surely affect ad placement timing, there is no need to promote breakfast sandwiches all day, and promoting lunchtime soup specials during the evening hours would most likely miss the mark as well.

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. If you see a website within your placement performance report that is generating clicks but no...