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  1. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Campaign Performance Review Starting at the campaign level, and working down to the...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips...

  3. SES Toronto Adds Copywriting, Landing Page and Twitter Sessions

    Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? Our experts share their top tips to maximize your search campaign performance by choosing the right words to connect with customers and bots alike.