For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. Research is great, but don't forget the importance of...
Consider these five new features that will have advertisers and PPC managers excited about the progress. Depending on past performance, if one ad group has CPCs much different from the rest of the campaign, use the ad group level bids to even the...
Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. Sit down with your client or boss and talk about the goals of your PPC campaign. The ability to test several ad variations at once is valuable to advertisers.
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Advertisers will only pay for impressions when 50...
Parity with AdWords in an Enhanced Campaign World? But rather than simply replicating AdWords functionality, Bing Ads went one step further and will give advertisers the choice to migrate to enhanced campaigns or to keep the old structure intact.
Use this as an example only to determine how you may approach a full mobile campaign integration. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Prepare for Product Ads Coming in Q3 2013 – Bing Ads Developer Blog and ForumProduct Ads are in testing now and, when...
Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
In paid search, advertisers compete with each other for ad placement in response to each and every search occurrence; so ignorance of the competition is not bliss, but rather a real and serious disadvantage.
Ongoing PPC campaign optimization requires focused persistence. A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. Campaign managers know that there are few, "silver bullets," or...
For the past few weeks, AdWords has held webinars to shed some light on what the new campaign structure and features will mean for advertisers. By this summer, all advertisers will need to come to terms with the new campaign structure.
We’ve previously discussed five ad testing mistakes that cause advertisers to choose the wrong ad. Google ACE (AdWords Campaign Experiments) is a cool tool that shows you the probabilities of performance differences between your test settings in a...
Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up differently within each campaign.
Mistake 1: Pausing an Ad Within the First Couple of Days of Campaign Performance Similar to the first mistake, many advertisers will let the ad run for a month or so, negating the initial irrelevant data.
With larger accounts, campaign and performance data downloads can take considerable time. Novice advertisers stand to learn something new. Experienced advertisers may get a needed refresh or even pick up something new.
For campaign import, my favorite timesaving features is the find and replace function which works well for destinations URLs. If you add keywords and change bids in AdWords, the next time you use our campaign import feature we can detect the...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
However, you're really looking for that number on the campaign, ad group, ad and keyword level. PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple...
For advertisers who manage their PPC from the web interface, a new recently released feature will make your life much easier. For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the best thing since the...
We categorized our list in four sections: AdWords interface updates, AdWords campaign management, Google SERP evolution, and Bing Ad updates. If you run an ecommerce campaign, you absolutely need to make sure you take full advantage of Google...
