SEO News

Ad Campaign Performance Marketing

RSS
  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. In the reporting example above, we can see in #4 that two...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Seasonality can really make or break your campaign performance. Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Ecommerce advertisers traditionally get to have all...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. DoubleClick Campaign Manager Integration (Pilot)

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most Among their mobile ad types, Google offers click...