SEO News

Ad Campaign Performance Adwords

RSS
  1. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. Clicks on ratings and clicks on a business's homepage from the survey details window are...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile feature that is available to advertisers in...

  5. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Bid management is key, and you can help streamline this with rules and settings in...

  6. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    Getting fresh keyword ideas is essential to any AdWords campaign. The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: Google announced an enhancement to the Opportunities tab in AdWords in November that...