SEO News

Ad Campaign Performance

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  1. Bing Ads Enhances "Change History" Page

    Changes are grouped by Campaign, then by Ad Group," Bing adds. The Change History page gives advertisers a way to see how changes impact a campaign's performance. Bing also improved the performance of the page, saying the Bing Ads team "acted on...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Make the most of the campaign priorities to push your most important inventory. If your search queries are very brand-heavy, there is also now the...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking...

  5. Mobile Advertising Measurement: Winning the Long Game

    As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to identify which partners are actually driving app installs enables you to modify your campaign and get the greatest return on your ad spend.