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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. That means understanding exactly who else is bidding on your top keywords, what their ad...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing opportunities to capture lost conversions from high-potential users.

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. This will allow you to quickly identify the problem children (i...