Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. With enhanced campaigns coming, many people will take the easy way out and let all performance just roll together.
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. Great search marketing managers spend a bulk of their waking lives in AdWords (or...
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
Optimizing Local Search Campaigns - ClickZ Bing hits back on AdWords enhanced campaigns. Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog
Search marketing is a channel where every little piece of the campaign can be measured. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
However, I would also suggest that they're probably not running their branded PPC campaigns all that well if they come to this conclusion. In a campaign the size of theirs it's inevitable that those will sneak through from time to time.
At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search efforts in order to monitor, adjust and improve the relative performance of your own campaigns.
Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. This will allow you to quickly identify the problem children (i...
These figures show that search visibility and performance are directly improved by the integration of video and, as a result, video should be integrated into all digital campaigns. While this may seem like evidence enough that your organic and paid...
After some discussion we learned that the client has stopped all of their television ad campaigns. As a paid search manager you need to know how to spot trends that may indicate compromised tracking and how to mitigate the damage to your PPC...
Link acquisition campaigns via content marketing: So with so much potential confusion around the term SEO strategy, what follows is one basic approach to enterprise SEO campaigns which can really be scaled to any size organization.
After creating one campaign with two ad groups with 85+ keywords each, he sets it, forgets it, and goes to Facebook. But once they set up their campaigns and set them live, they feel your work is done.
This of course makes the cost for these campaigns less expensive and when you combine that with Bing's increased market-share then they're in a position to take some of the ad dollars from Google (or at least, gain some for themselves).
Let's look at some metrics, then four tips to better prepare your paid search campaigns for these offers. Thinking about the implications of any external marketing factor, and its impact to your paid search campaign can’t be understated as we...
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how to create a sustained plan of continuous campaign auditing, analysis, and optimization?
The idea is simple: create remarketing lists as you do with display, but leverage this customer knowledge to impact you’re messaging and bidding strategy within your SEM campaigns to improve performance.
If you create a list that contains utm_source=cpc and also contains utm_content field to equal either branded or non-branded you could then create separate lists and campaigns that remarketing to people who came to your site through paid search...
It’s easy to get lost in ever-expanding campaigns and ad groups, but keep in mind that each search query represents a person on a journey. When managing PPC campaigns on a daily basis, there are hundreds of details that require close attention.
Display is often used to compliment and work alongside other marketing efforts and when done correctly, it can truly boost your campaigns performance. Paid search is a great channel to convert users who have been exposed to traditional advertising...
The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.
