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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. Here are three examples of how combining Google AdWords and...

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing opportunities to capture lost conversions from high-potential users.