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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It'll show search volume, create ad groups, and...

  2. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. That means understanding exactly who else is bidding on your top keywords, what their ad...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Easy Steps to Set Up Showroomer Targeted Search Campaigns Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. Reinforce your promotional offerings using ad...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics will leverage insights from paid campaigns to display impact of display campaign on the overall business as reflected in GA.identify remarketing opportunities to capture lost conversions from high-potential users.