He says that Marin Software should decide whether it wants to be more like Kenshoo or DoubleClick Search V3 (DS3). Marin Software registered for an initial public offering last week. Marin offers workflow, tools, analytics, and optimization in what...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Billed as an industry first, but sure to cause consternation amongst other agencies who offer similar services, Marin Software has partnered with Criteo, a world leader in "personalized" retargeting. It's not an exclusive partnership, but it will...
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. How to be sure your paid search campaigns are working as hard as possible during this busy time of year.
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced.
Marin Software Campaign management to improve existing campaigns. The right tool to improve your profit depends on how mature your paid search campaigns are. The right tool to improve your profit depends on how mature your paid search campaigns are.
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software Before you leave, take some time to review all your campaign budgets and look for those that could put your campaigns -- and your job -- at risk. Make sure your clients know about your absence, that someone is available to execute...
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Content search response rates will be very different, and you should avoid the temptation to simply migrate...
