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Ad Campaign Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. After running the campaign for two weeks, he pulls the following information from directly from...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad...

  3. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. Many times the cost, implementation and complexity of the campaign is too high to justify, given the results.