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Ad Campaign Demographic Bidding

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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Facebook's Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. After running the campaign for two weeks, he pulls the following information from directly from...

  2. The Art of Winning on AdWords - Lessons from Moneyball

    Clone the campaign using Editor, then go into the campaign settings in the online AdWords dashboard and scroll to Demographic Bidding. In a previous Search Engine Watch article, I described an advanced form of day parting that combines ad...

  3. A Few adCenter Tricks For Halloween PPC Treats

    The key costume-buying demographic is a primarily female, age 25 to 49 group (with 70 percent of searchers falling into that age range). Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell...