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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen...

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...

  3. A Few adCenter Tricks For Halloween PPC Treats

    Microsoft adCenter offers tips on how to adjust your PPC strategy. Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Using appropriate capitalization – including use of the...