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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Managing a keywordless campaign can be a little daunting, as it feels like you...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Basically using the same algorithm of the Keyword Effectiveness Index (KEI) we can tell how long they have been running this ad, and if seen...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...