Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may have been streamlined because he had an existing campaign running on Twitter at the time.
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
If you have an ad group or campaign created that highlights discounts or benefits for seniors, you'll likely get the click over your competitors. In fact, one-third of the current population over the age of 65 has performed a search on their mobile...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. Mobile and local ad revenue outlook
Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2. Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions.
The account must contain active ads closely related to the sitelinks in the campaign. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.
The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis. Google also continued its efforts to spark mobile advertising with the release...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will syndicate on mobile to start (so you might want to prevent that from happening). Other key pieces of information on mobile campaign...
It's enabling advertisers who previously had to set up campaigns for search and display differently to take all the keywords they've learned perform well on the search side - and have spent hours optimizing - to lift up that set of keywords and...
Check out this interview from the Digital Marketing Evangelist at Google, in which he discusses the importance that economic value must play in any online marketing campaign. Following up Day 1, SES New York attendees learned more of the latest...
GDN quality score isn't exposed in AdWords, but the next best alternative is the metric "Relative CTR", which is available at campaign and ad group level. Different shapes and sizes of ad blocks are eligible to display to mobile browsers, so make...
I figured the best way to understand any ad channel is to dive right in, so I created an account and got to work immediately on my first campaign. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically...
You can’t target them explicitly, but you can opt out of them in any campaign. As a result, advertising on Google isn’t a direct auction where the highest bidder automatically gets the top spot, because there’s no guarantee that the person with the...
Many criteria need to be considered in building a mobile campaign. Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks.
Google has expanded video ad options and added a new online video campaign creation section in the AdWords UI, allowing advertisers to create video ads for delivery across the Google Display Network (GDN) and the YouTube within a single interface.
