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  1. Win Earned, Owned and Even ‘Paid’ Links With Content

    For any content led link building campaign to be truly successful you should also consider what options there are to amplify reach, using key paid channels. Breaking the actual link earning process down is a really useful way of structuring the...

  2. Twitter Ads: Are You Wasting Money on Mobile?

    Data s native campaign analytics and Optify Reports. My initial hypothesis was validated when calculating the conversion rate and cost per lead of each campaign. Dates: Does your campaign perform better in the mornings when people are browsing on...