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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": You can analyze how many PPC advertisers, which...

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists This improved flexibility will enable you to provide more keyword-specific ads, thus improving relevance and increasing CTR. They can provide unbelievable keyword opportunities that can inspire totally new keywords...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    While AdWords negative keyword lists can help to better manage these keywords, it can still be tricky. With changes over time, across multiple ad groups, campaigns, and lists, this can get complicated and possibly even negatively impact performance.

  4. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Excluding a placement at the campaign level means that no ad group will display ads on that site, and this is a broad stroke for a GDN campaign. Behavioral exclusions such as placements and remarketing lists are much more effective than demographic...

  5. 3 Ways to Use Data to Advance Your Search Performance

    Building out and refining your keyword lists is a good example. Expand Your Keyword Lists If it’s high, add the longer tail “extra large Acme brown widgets” to your keyword lists and the ensuing lower CPCs will bring even greater margin.

  6. 6 Tips for Aligning Your National, Local SEM Efforts

    Tailor your target keyword lists and local market budgets accordingly. If you launch a local campaign containing "movie theaters in Irvine, CA," chances are that the national broad match term will prevent your locally targeted ad from showing.