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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. Google Analytics will give credit to conversions and ecommerce...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    A mobile advertiser must be ready to spend a good amount of money for a high CTR and the large demographic. The "discount ad" is one of the most effective display ads amongst the Chinese population. When delving into a mobile campaign in Brazil...

  4. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    No advertising platform exists within Pinterest – but you should still promote your products here with seed pins and an engaging profile if the site's demographic is a good fit. It might be a forum or a community, but it's a place where you can get...

  5. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Behavioral exclusions such as placements and remarketing lists are much more effective than demographic exclusions. These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much...