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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. I've been thinking about our marketing campaign, and here it is! Now, I'm late for a conference call, but keep me in the loop on the campaign's progress.

  2. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.