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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. From a mobile device the average user may never realize that the status update they just read and clicked on was actually an ad. After they tested the "autoplay" video content...

  4. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Sarah Wood, Unruly COO and co-founder, added, “A wildly...