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  1. More Killer Keyword Techniques: Personas and Buckets

    We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: Next week I'll continue the keyword list-building...

  2. Content Ad Campaign Keyword Strategy Revisited

    The number one reason for content advertising campaign failure is because ads frequently appear on untargeted, irrelevant pages, but you can control ad placement more precisely by including a small number (20-40) of keywords in your keyword...