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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    The account must contain active ads closely related to the sitelinks in the campaign. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.