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  1. Google AdWords Adds Consumer Rating Annotations

    If AdWords has ratings for your business, and predicts that showing ratings will be beneficial to your campaign, ratings show without any setup on your part. For example, people searching on google.co.uk will see ads with consumer ratings from U.K...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences allows marketers to retarget...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    When delving into a mobile campaign in Brazil, take note that the leading operating system for smartphones is Android. Another advantage that Chinese mobile advertising offers in comparison to other types of advertising is the ability to distribute...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  5. Top 10 High Impact Google AdWords Innovations to Watch Now

    The account must contain active ads closely related to the sitelinks in the campaign. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.

  6. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.