Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
If you have an ad group or campaign created that highlights discounts or benefits for seniors, you'll likely get the click over your competitors. In fact, one-third of the current population over the age of 65 has performed a search on their mobile...
Mobile and local ad revenue outlook The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign.
Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2. The startup’s proprietary algorithms automatically pick the creative parts of a display ad (images, colors...
The account must contain active ads closely related to the sitelinks in the campaign. Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed.
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
Wells recommended setting up a separate mobile campaign from desktop campaign and noted that Google AdWords will syndicate on mobile to start (so you might want to prevent that from happening). Other key pieces of information on mobile campaign...
Before, Morrison said, he could tell his clients how Google display ads were performing at the ad group level. Display evolved with a whole range of formats available, including rich media, video and mobile, and also a number of ways of choosing...
GDN quality score isn't exposed in AdWords, but the next best alternative is the metric "Relative CTR", which is available at campaign and ad group level. Because Google can fit three text ads into a single block but only one image ad you will need...
I figured the best way to understand any ad channel is to dive right in, so I created an account and got to work immediately on my first campaign. In fact, beyond Google AdWords and Microsoft adCenter's mobile search ad offerings, I'm practically...
If you’re dayparting campaigns with big, unrelated ad groups, poorly written text ads and sub-optimal landing pages, then you’re just rearranging flatware on the Titanic. As auctions become more competitive and new ad formats remove some of the...
Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks. While SMS (text message) and display ads currently are the most...
Google has expanded video ad options and added a new online video campaign creation section in the AdWords UI, allowing advertisers to create video ads for delivery across the Google Display Network (GDN) and the YouTube within a single interface.
Robinson’s used Promoted Videos in an “iceberg buy” for campaigns in New Jersey, where the tip is a few TV ads broadcast from New York City and Philadelphia, but the bulk of the campaign uses targeted videos in specific New Jersey assembly districts.
Now both the Product Extension Ads and its sister-format, Product Local Ads, have made their way to mobile advertising. On the mobile platform, webmasters get a couple extra advantages with these extensions: The content is all optimized for the...
Campaign Budgets: Advertisers can't set maximum daily budgets on each campaign in Naver, only on groups of keywords. Outside of the search engine result pages (SERPs), Naver provides advertising through their mobile network, as well as their own...
