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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. Lawson recommends using conversion imports to upload lifetime value data from a CRM...

  2. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    Even with new features like sitelinks and ad extensions, search ads are straightforward to design and make. It's still amazing to see marketers taking an AdWords account, duplicating a search campaign, turning the campaigns setting to “Display only...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    The account must contain active ads closely related to the sitelinks in the campaign. The enhanced sitelinks look like four other ads attached to the primary mother ad. Enhanced Sitelinks Recently released, enhanced sitelinks take up more real...