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  1. PPC Management Operations: The Ultimate Guide

    View this at the campaign level down to the ad group and keyword level. At this point in the campaign, it might be a good time to refine and test the ad copy. Bid management is key, and you can help streamline this with rules and settings in...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    Several months later, I was performing some AdWords cleanup and revisited the beekeeping campaign. Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product.