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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The presented announcement is available on the AdWords Blog. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more.

  2. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. Use this plugin to help develop AdWords Scripts. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant metrics by marketing objective. AdWords for video will show website traffic, number of conversions...

  4. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a...