Clearly, the ad agency had to work with Google to get this campaign approved, as Google AdWords takes into account misspellings when showing ads, and it is actually against the AdWords terms to deliberately misspell words in an AdWords ad.
Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. However, for tablets, the CPCs in many cases were higher than desktop or the account average.
This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google AdWords for video dashboard. Predictions are that global online video...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. After slamming Google AdWords for taking control away from customers, Bing says "…we...
Google uses it as a factor to calculate your rank score in its auction and your AdWords ad rank is your max CPC x quality score," Jen points out. Having worked at both major search platforms (Bing Ads and Google AdWords), I've found the more I...
According to Gibson, all an account manager needs to ask is what the business does, where it does business, and how much it wants to invest in search. The platform also allows for automated account setup, while bid and budget management tools...
Though the 25-page study may be accurate from a statistical perspective, Todd Mintz, senior account manager at PPC Associates, doesn't think their conclusion has any value. EBay is a well-known brand that can make money without Google AdWords.
A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. A mature, sustainable, profitable PPC account is a result of countless tweaks, adjustments, and modifications over time.
The logic applied in this article can be applied to Google AdWords using their Impression Share and Quality Score data – but adjustments will need to be made account for ad group level data. Bing Ads Share of Voice (SOV) report is similar to Google...
Google has already started to roll out the newly announced AdWords enhanced campaigns to select accounts (learn more about enhanced campaigns here and here). Account management is being streamlined by having desktop and mobile exist together.
As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. Either by choosing locations manually or by specifying them by linking to your Google+ Local account you will be able to bid more or less...
When impression share is calculated it doesn’t take your optimizations efforts into an account and thus can be quite inaccurate. When looking at conversion rate from the 50,000 foot level, it can be a great number to show the health of your PPC...
Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. For example, a slow decline in conversion rates may be less obvious when you are working on the...
How to Structure Your AdWords Account for Optimal Split Tests In the first couple of days, even with all other rotation settings set properly, Google tends to rank new ads either higher or lower, depending on the historical ad performance in the...
If you add keywords and change bids in AdWords, the next time you use our campaign import feature we can detect the changes for you. And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
The following steps for setting up an All Products Ad Group assume you already have an active AdWords account which is linked to your Google merchant login. Create a new Campaign in AdWords. If you know how to set up a PLA campaign in AdWords skip...
