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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The presented announcement is available on the AdWords Blog. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more.

  3. 26 Free Must-Have Tools for PPC Success

    A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    We now use AdWords and increasingly Facebook ads to push content in front of targeted audiences that we identified right at the very beginning of the planning process. Breaking the actual link earning process down is a really useful way of...