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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. In this example there are 37 other keywords that are grouped with this ad which...

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Four sessions presented by Googlers throughout the day spanned advice and...

  3. Tell Me Three Times: A 3-Pronged PPC Balance System

    Several months later, I was performing some AdWords cleanup and revisited the beekeeping campaign. Based on several hundred survey responses, I commissioned the ebook, while I took the AdWords campaign offline while waiting for the finished product.

  4. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Adwords Drop. Has a downturn in Adwords advertising begun? Developing Successful Viral Marketing Ideas SEW...

  5. SearchDay | Battling Click Fraud

    Google AdWords Launches New Traffic Model for Ad Planner Posted by Nathania Johnson Jan 30, 2009 Last year, Google launched Ad Planner as a way to help media buyers plan their advertising campaigns. Part II SEW EXPERTS: PROFITABLE PPC Last week's...

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. AdWords Advertisers - A Worldwide Conference? I have no idea how many AdWords advertisers there are...