SEO News

Ad Campaign Adwords Advertisers Demographic Bidding

RSS
  1. PPC Bid Management 101

    Especially those of you in companies with large catalogs, numerous demographic and geo targets might need a bid management tool. As with most of Google's tools, it's free if you are using AdWords. Many times the cost, implementation and complexity...

  2. A Look at Demographic Bidding for AdWords

    This week I'll defer the topic of content keyword lists to describe a great new tool for AdWords content advertisers: Demographic Bidding. Another item on our wish list: the ability to use demographic bid boosting and exclusion at the ad group...

  3. Paid Search Advertising: Google AdWords, Yahoo Search Marketing & Microsoft adCenter

    Upon launch, adCenter distinguished itself from competitors by being the first to offer geographic, demographic and daypart targeting. When setting up an AdWords campaign, you may choose to have your ads appear in the Search Network and/or Google’s...