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  1. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. Conversion Optimizer and Bid Multipliers Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control...

  2. Claim Your SERP Real Estate With Google's Product Extension Ads

    For example, most of us utilize Google AdWords with Google Analytics and maybe even Website Optimizer, too. The next step involves logging into your AdWords account and choosing to activate the Product Extension feature on a campaign, by campaign...