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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. One of the questions we often ask ourselves is: what does my competitors AdWords account structure look like?

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Advertisers can use this information, for example, to build personas or optimize targeting in AdWords. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited release, Media Ads contain a video component served in the AdWords ad in search results. Ads can be automatically created with AdWords provided graphics and formatting, then updated with the rating ad reviews.

  5. 3 Tactics for Demographic Targeting on the Google Display Network

    Below is a snapshot of the Topic Targeting option within the Display Network tab of the AdWords UI. Here is the scoop straight from the AdWords Support information: To do this, you should enter the “Shared Library” section of your AdWords account...