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  1. 26 Free Must-Have Tools for PPC Success

    FTP for Google Merchant accounts A few of us old-timers remember life before AdWords Editor. With Adwords Editor and its many bulk editing features, those days disappeared. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance against a set of AdWords accounts in your industry. The AdWords grader keeps this in mind by creating buckets for...

  3. PPC Management Operations: The Ultimate Guide

    For newer accounts or existing accounts that need a revamp, doing this daily is wise. Every business is different and the level of attention needed for certain accounts will vary. But in general, one of the first things you should do is check your...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    This tool can help identity those areas, and assist you in ensuring your accounts function at their highest capacity. If you are managing multiple accounts and adding new campaigns on a frequent basis, it can sometimes be difficult to keep track of...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The initial push-back of having to create new properties to track after GA users have invested so much into their existing Google Analytics accounts. No action is required on behalf of Google AdWords Users currently using conversion tags to take...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    That's according to a new analysis of 500 small and medium business Google AdWords accounts. The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their...