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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account. The account must contain active ads closely related to the sitelinks in the campaign. Do these new features have you excited about the...