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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Take advantage of real-time bidding and flexible bidding strategies, testing higher positions on an ongoing basis, to find the best balance. Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget...

  2. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    These same nuances may exist within display advertising strategies, but currently market friction is created by having two systems (and probably teams) to compare data from a ad network/exchange against a direct site buy.

  3. PPC Bid Management 101

    Other General PPC Bidding Strategies What other bid strategies have worked for you? Many times the cost, implementation and complexity of the campaign is too high to justify, given the results. Basically you need to account for the time and cost...

  4. SearchDay | SEO Dreams are Made of This

    Quick questions for people who hate reading: * *Which PPC campaign management tool(s) worked best for you? Matt Cutts Video Interview on SESConferenceExpo’s Channel Posted by Greg Jarboe Nov 18, 2008 During Search Engine Strategies San Jose back in...

  5. Search Advertisers: Don't Miss the Profitable PPC Webcast

    Discover how to set up your PPC accounts, assign keywords to ad groups, and implement bidding strategies that will lead to profitable PPC campaigns. What's the best way to set up a new PPC campaign? In this webcast, you will learn how to build and...