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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword...

  2. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Rite Aid is using a similar strategy to advertise their flu shots, but is using a more geographic focus: Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...

  4. Killer PPC Ads: The Fundamentals

    The strategy behind creating a killer PPC ad is complex. DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by...

  5. How to Decipher Your Competitors Digital Marketing Strategy

    Here is an example – if you are managing an insurance campaign and have a very straight direct response strategy consisting of keywords such as ‘buy health insurance’, ‘get new insurance’ etc. By understanding the keywords your competitors are...