Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
For Doug Schumacher, co-founder of Zuum, it was "just an option, a click, and we were in," he says, adding that the process may have been streamlined because he had an existing campaign running on Twitter at the time.
While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. Four key mobile context elements, when used in combination, can result in increased user engagement and campaign performance.
Its milestone campaigns include: T-Mobile’s Life’s for Sharing series, Evian’s global Roller Babies hit, Old Spice’s Man Your Man Could Smell Like campaign, and Coca-Cola’s Happiness series. Sarah Wood, Unruly COO and co-founder, added, “A wildly...
The mobile device targeting campaign has an estimated reach of 531,000 users while the desktop targeting campaign has an estimated reach of 856,000 users. Data s native campaign analytics and Optify Reports.
In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being “Scroogled" because Google features all paid ads in its shopping results.
If you have an ad group or campaign created that highlights discounts or benefits for seniors, you'll likely get the click over your competitors. In fact, one-third of the current population over the age of 65 has performed a search on their mobile...
Mobile and local ad revenue outlook Global and mobile search ad spends tops 3.2 billion in 2011 The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the...
Google automatically looks for text ads elsewhere in your account that match the sitelinks for your campaign and pulls in lines 1 and 2. Mobile App Extensions Google answered the call of advertisers looking to promote their apps for download with...
Now imagine if mobile campaign measurement for a coffee house was judged on the same secondary action metrics as a pizza delivery business! To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the...
The account must contain active ads closely related to the sitelinks in the campaign. The new offer extensions appear in the ad content and are specific to coupons, discounts, rebates, etc. Mobile ads can show up to two additional links.
These join mobile local ad networks that are building similar systems in-house, including xAd and JiWire. He contends with the scale challenge (resulting from audience segmentation) with a similar argument: Once the location graph identifies user...
Or, you can also visit Unruly’s new Social Video Lab, which was launched in June 2012, to help get your advertising campaign back on track. Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and...
The detailed information found in lat/long user data allows for mobile ad targeting down to a city block. A geo-fence is used in a mobile ad strategy to trigger the deployment or eligibility to receive certain ads and notifications based on the...
The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site traffic analysis. Google also continued its efforts to spark mobile advertising with the release...
It's perfect for profiling individual sites or, when planning a display campaign, drilling down by country, age group, interest etc.and finding a list of sites that fit your target audiences – and then filtering down to those that are in the...
Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.
